Motif Investing
Making robo investing more inviting & showcase the new value based investing platform
Client
Motif Investing was an innovative online broker that popularized thematic investing, empowering investors to buy groups of similar stocks in one investment transaction.
Problem statement
The design team was challenged with making the Motif robo investing more inviting and intuitive.
While also giving users an understanding of how we can help them invest based on their value system. Whether that be to support green energy
Role
As Design Lead, I coordinated with several stakeholders including our marketing director and the CEO.
New homepage
Focusing on being relatable to the visitors to our site
Onboarding flow
Asking users initiatives they want to support with their portfolio
Building their
portfolio
Our CEO wanted users to feel our system building their portfolio based on their beliefs
Mobile responsive view of the portfolio once built
Samples of mobile responsive product design.